Skip to main content
SEARCH

3 healthcare trends that every medical sales rep needs to watch in 2021

The $9.59 trillion global healthcare industry is ever-evolving. With each passing year, new trends come out on top, casting a shadow over what were the hottest trends. Keeping tabs on the latest developments can be tricky, so we’ve put together these top three healthcare trends that every medical sales representative needs to watch out for in 2021.

Telehealth

Covid-19 transformed the pharmaceutical market, and among many other changes, it pushed virtual care and remote medicine to the top of the agenda for many healthcare professionals.

Telehealth, telemedicine, digital medicine, e-health, whatever you want to call it, it’s on the rise, according to the 2020 Digital Health Consumer Report. The report shows that 2019 saw a 32% increase in the adoption of live video for telemedicine. Fast forward to 2020 - when the pandemic became the main talking point - and this digital health tool saw a 43% uptick in adoption. Technology is transforming the sales process in more ways than one, and telehealth is pegged as the future.

These figures paint a clear picture of where the healthcare market is heading and allude to how medical sales reps might need to adapt. On the topic of numbers, a top trends list would be incomplete without referencing data.

Data is king

It wasn’t long ago that data was crowned king, and it shows no signs of relinquishing control. Though the healthcare industry has been collecting patient information for some time now - pooling that data, using it to look for patterns and improve patient care - the industry is at inflexion. Predictions show that by 2022, the big data market within global healthcare could top $34.27 billion. So now more than ever, it's essential to create a data-driven approach – one of the top tips to becoming a successful medical sales rep.

The World Health Organisation (WHO) has identified data analytics as having the potential to have an impact on “personal care, clinical care and public health, and related research”. In no uncertain terms, data is redefining the boundaries of medicine. Not only has it given medical sales reps more meaningful information, but it’s enabled the wider industry to tailor medicine to the individual.

Further breakthroughs in genomics

How many times have you heard that a one-size-fits-all approach doesn’t get the best results? If that’s the case across so many fields, why should patients be offered a treatment that has been designed to work for the masses? As scientists learn more about genomics, patients are getting that bit closer to a treatment plan that is personalised. Precision medicine is the process of modifying drugs that match the genetic profile of the individual. The concept came to fruition after the turn of the century, following the completion of the Human Genome Project.

What does all this mean for medical sales reps and their patients? A greater focus on precision medicine keeps patients in the driver’s seat when it comes to their healthcare needs. It’s a reminder that treatments should be targeted, based on an individual’s genetics, environment and lifestyle too. Medical sales reps cannot overlook the role of the patient, and as breakthroughs in genomics flood in, the shift toward personalised healthcare will be hard to ignore. This chance to make a difference is just one of the many reasons to work in medical sales.

Join IQVIA, and help us move healthcare forward

Our medical sales representatives, along with our team of other professionals, are united by the mission to improve patient care. And that means keeping up to date on the latest healthcare trends.

We use data and science to help our clients find better solutions for their patients. So, could a medical sales representative career could be right for you? If the answer is yes, then start your application today. Browse our latest medical sales representative jobs and join us on the journey.

List #1

IQVIA Related insights

Group of three young coworkers working together in a sunny office.Man typing on computer keyboard. Woman pointing hand to desktop screen. Horizontal image, blurred background
What does a market access manager do and why should you become one?

Teaser

General

Content Type

Article

Published

17/07/2024

Summary

Market access is all about preparing a drug for market entry, and as such it’s a vitally important part of the drug development process and wider pharmaceutical industry. While for pharmaceutical an

Teaser

Market access is all about preparing a drug for market entry, and as such it’s a vitally important part of the drug development process and wider pharmaceutical industry.

Read more
tablet PC and medical equipments, medical technology concept
How to turn a medical science liaison job into a career

Teaser

Medical Affairs & Services

Content Type

Article

Published

04/07/2024

Summary

Becoming a Medical Science Liaison is a popular career choice for many Doctoral-level candidates seeking a meaningful role within the pharmaceutical industry where they can communicate scientifically

Teaser

We look at the possible medical science liaison career paths that could be available to you.

Read more
Tracey Smith

by

Tracey Smith

Tracey Smith

by

Tracey Smith

A person in a medical jacket holding a box of pills typing on a laptop
Clinical Pharmacist Interview Tips: Securing Your Next Opportunity

Teaser

Patient Centric Services (PCS)

Content Type

Article

Published

04/07/2024

Summary

The clinical pharmacy industry is booming. Since the pandemic, the general public has become more aware of how pharmacists play a vital role in healthcare. Naturally, the market for these roles is al

Teaser

IQVIA has compiled some top Clinical Pharmacist Interview Tips.

Read more
Ruth Lynn

by

Ruth Lynn

Ruth Lynn

by

Ruth Lynn

Amir, clinical pharmacist at IQVIA
Clinical Pharmacist duties - a day in the life

Teaser

Patient Centric Services (PCS)

Content Type

Article

Published

01/07/2024

Summary

If you’ve been doing your research into your next clinical pharmacy-based career, you might find yourself thinking “What are the daily activities of a Clinical Pharmacist?”.  To answer that question

Teaser

We caught up with Amir Khosravi-Nik, Senior Clinical Pharmacist at IQVIA.

Read more
Catherine Scott

by

Catherine Scott

Catherine Scott

by

Catherine Scott

Kareem, clinical pharmacist at IQVIA interface
IQVIA Interface - Kareem’s Clinical Pharmacist career story

Teaser

Clinical Operations

Content Type

Article

Published

28/06/2024

Summary

Kareem Mohamed joined IQVIA Interface in 2023 as a Clinical Pharmacist after having previously worked as a Primary Care Network (PCN) Pharmacist.  Our Clinical Pharmacists play a huge part in any h

Teaser

Kareem Mohamed joined IQVIA Interface in 2023 as a Clinical Pharmacist.

Read more
Ruth Lynn

by

Ruth Lynn

Ruth Lynn

by

Ruth Lynn

hands holding a red heart against a blue backdrop
5 ways you can celebrate World Well-being Week this year

Teaser

General

Content Type

Article

Published

29/05/2024

Summary

World Well-being Week 2024 is just around the corner. As an organisation with a passion for building a healthier world, our mission is not just confined to healthcare and medical sales, it also exten

Teaser

World Well-being Week 2024 is near, here are 5 ways you can celebrate.

Read more
Ruth Lynn

by

Ruth Lynn

Ruth Lynn

by

Ruth Lynn

Tips on how to keep your work life and home life separate

Teaser

General

Content Type

Article

Published

30/04/2024

Summary

Whether you work remotely, with a hybrid model, or are a careerist who can’t help but mentally take your work home with you when you leave the office, it’s undeniable that the lines between work and

Teaser

Explore learnable skills, tricks, and techniques that can empower you in your lifestyle

Read more
man in white lab coat holding glasses and talking to a man and woman
Why should you work in medical sales?

Teaser

Medical Sales & Services

Content Type

Article

Published

19/03/2024

Summary

Are you wondering if medical sales is a good career? All over the world, the medical and pharmaceutical sectors are booming, and nowhere more so than in the UK. With a thriving ecosystem of research

Teaser

All over the world, the medical and pharmaceutical sectors are booming, and nowhere more so than in the UK.

Read more
Two women on an interview
Navigating Career Growth and Flexibility at IQVIA: a Q&A with Lucy

Teaser

General

Content Type

Article

Published

05/02/2024

Summary

Lucy Manning sits in our clinical trials team, but that’s not where her career started at IQVIA. It all began at the back end of 2022 when Lucy took on a fixed-term contract as a Project Support Coo

Teaser

Lucy took on a fixed-term contract as a Project Support Coordinator. . But that did not signal the end of her time working with us.

Read more
doctor and medical sales representative shake hands
The Ultimate A-Z of Becoming a Medical Sales Rep

Teaser

Sales

Content Type

Article

Published

02/02/2024

Summary

Does the idea of being a medical sales rep excite you? This crucial position lets you make connections with companies and practitioners in the medical field. It’s also a growing and dynamic industry.

Teaser

This crucial position lets you make connections with companies and practitioners in the medical field.

Read more
female phlebotomist taking a blood sample from a male
How to become a phlebotomist

Teaser

Patient Centric Services (PCS)

Content Type

Article

Published

04/01/2024

Summary

Are you ready to step into a career that's both rewarding and accessible? Becoming a phlebotomist could be your ticket into the thriving world of healthcare. It's not just about drawing blood; it's ab

Teaser

Ready to discover how you could take the leap into this exciting field?

Read more
Young sad female nurse, doctor, carer looking through window, wearing face mask gazing at sun
Marissa's inspiring journey as a nurse advisor at IQVIA

Teaser

Medical

Content Type

Article

Published

20/11/2023

Summary

In the tapestry of healthcare, where expertise meets innovation, individuals like Marissa, a Senior Nurse Advisor at IQVIA, play a pivotal role.  Marissa has not only learned from challenges but has e

Teaser

If you consider the path of a Nurse Advisor, Marissa's story is a testament to the opportunities and fulfilment that await at IQVIA.

Read more