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How to raise morale in your Medical Sales team

Posted on: 25 Jan
Medical Sales is a demanding industry. With constant competition and an ever-growing, changing, market to contend with, it’s important that Sales Representatives stay enthusiastic and engaged if they are to thrive in a challenging industry. And with customer retention rates 18% higher on average in a place where employees are highly engaged, raising morale is something that needs to be addressed if companies and leaders want to build a successful Sales Team. 

Whether you’re a Sales Representative or a team leader, here are some pointers for raising morale within the workforce and increasing your employees’ job satisfaction.

Give clear feedback

Everybody wants to know whether or not they’re doing well at their job. In the competitive world of sales, this is even more important: regular feedback helps employees improve on what they’re doing, which in turn makes for happy, engaged employees. Employers should hold regular review sessions in the workplace, where staff can air any issues that need addressing, and offer advice should they need it- which is especially important for new Sales staff, as the regulation-heavy world of Medical Sales can often feel overwhelming.
It’s also important to offer praise: given that 58% of employees think that giving recognition where it’s due is a key factor in boosting engagement, team leaders should keep a close eye on their staff’s performance if they want to develop a happy, engaged workforce.

Give employees a sense of purpose and responsibility 

People need to be invested in their company’s visions and values: if they are, they’ll be much more motivated to do well. Your employees should feel like they’re part of something that’s much bigger than themselves: an employer’s challenge is to make sure they know it, especially as 68% of people who find an organisation’s vision meaningful will be highly engaged at work. As a profession that has direct benefits for millions of people suffering from illness around the worldwide, Medical Sales is an ideal profession to inspire others, but you should also make sure that potential employees know that the industry is competitive, hard work and that they need to be fully invested in it if they want to be successful within it.

When you’re interviewing, make sure that potential candidates are aware of your company’s vision, so they can decide whether or not they’re a good fit for it; likewise, that same vision should motivate your staff to do well; similarly, it also pays to give your staff regular updates on the company, so they feel informed and invested in how well it’s doing.

Room to grow

Many people see their job as a stepping stone in their career: if they do their job well, they’ll have the chance to learn new skills, take on new responsibilities and progress within their role, and within the company. 48% of people say that there is no opportunity for learning and growth within their company: more often than not, this will result in good employees leaving. 

To combat this, it’s important to have a clear career path in place, and hold regular review sessions for all your employees. Ask them how they feel they can progress, and what you can do to help them do so. Encourage your employees to improve by rewarding the best ones with promotions, more responsibilities or raises; promoting from within is also an excellent way to show appreciation for hard-working staff, as is investing in training. Taking the time to show employees that you are invested in their career will motivate your team and help them see the upsides that come with doing well at work. 

Work on team building

Team building isn’t a wasted exercise: it’s a good way of creating a strong, cohesive group of employees who feel valued whilst at work. Whether it’s something small like drinks after work, or something more adventurous like paint-balling, spending time together outside of work helps to build bonds between team members, and it also indicates that they are appreciated by the company. Similarly, remembering and celebrating little things like birthdays, work anniversaries or promotions also goes a long way towards creating a friendly culture where everybody can feel valued.  

Work benefits

Every work has its perks: and work benefits are quickly becoming the new norm across all areas of business. In today’s market, where competition for the best talent is fierce- and retention is becoming more and more of an issue, especially for Medical Sales, companies need to offer something special if they want to retain their best staff, and one key way of doing this is offering benefits, such as medical insurance or free gym memberships. Medical Sales Representatives spend a lot of time on the road, so perks like a company car, or the ability to work from home, can hugely affect job satisfaction.
At IQVIA™, we go the extra mile to make our employees’ happiness our priority, offering opportunities for career development, flexible working hours and even employee discounts for everything from cinema tickets to booking holidays. Find out more about our commitment to work-life balance here.

We pride ourselves on knowing the Medical Sales industry inside and out, helping to match innovative job openings for companies worldwide to the most talented candidates in the market. Find out more about what we do here, or browse our jobs in Medical Sales here