Skip to main content
SEARCH

How is technology transforming the Sales process?

How different was your life before the Internet?

Like it or not, technology has impacted every part of our lives. The days of Rolodexes and faxes are over. Technology has changed the modern workforce and now Medical Sales Representatives are turning to the latest gadgets and software to let them get ahead in what can often be a very competitive market. For many people, it’s a case of adapt or fall behind: with Big Data giving us detailed candidate insights, greater connectivity letting us stay in touch with people from the other side of the world, and Biotech taking huge strides in how we see the human body, it’s an exciting time to be a Medical Sales professional.

But what’s ahead in the future, and how will this new software change the way in which we do business? We take a look.

The rise of AI

AI might not replace our jobs, but it is certainly having an effect upon the way in which we do them. Only 36% of a Sales Representative’s time is actually spent selling; the rest is taken up with administrative tasks, meetings, prospecting and sending and receiving emails. This, naturally, takes time away from what’s really important, which is selling and getting the right products to patients that actually need them. However, AI technology offers the chance to tackle this head-on: marketing automation can schedule and send emails without effort from the Sales rep, storing information on the Cloud in real-time makes it easier than ever to work on the road, and virtual Personal Assistants can even schedule meetings in diaries, ready to be attended. 

These smarter Sales Automation Systems will streamline the sales representative’s working day and free up more time for prospecting, researching their market and brushing up on information about the device or product that they’re selling. 

Smarter insights

It’s not just AI software that holds the potential to transform Medical Sales, however: it’s also the way in which it can be applied to analytics. ‘Big Data’, as it’s known, uses the advanced processing power of today’s computers and AI to analyse vast reams of data on clients and potential clients in a fraction of the time it would take a human. 59% of executives believe that their company would be improved through using Big Data, and for good reason: by processing such a huge amount of information, the computer can spot trends, anomalies and target candidates much more efficiently than a sales person could by themselves. This gives them the edge when it comes to scoping out prospects and finding the best ways to target them. 

Virtual storytelling 

One area that’s really grown in size and potential over the past few years is that of Virtual Reality and Augmented Reality, and sales people are quickly adopting this technology for their own use. One popular avenue many are going down is in giving 3D demonstrations of their product through VR, which allows the potential buyer to explore it inside and out, as well as running through some predefined scenarios where it could be used. It could even be adapted to provide training videos for GPs, surgeons and those buying new medical devices, giving an in-depth virtual experience that will prove much more effective than an explanation. The never ending innovation is one of the reasons to love your medical sales job and here are 5 more reasons.

Social media

The rise of social media has given Medical Sales professionals a whole new platform from which to work. With more than 500 million users, LinkedIn is an invaluable way for people to forge new relationships, prospect for sales and find out more about the latest products in the market, all from the comfort of their desks. Indeed, these sites- including Facebook and Twitter- host a huge community of specialists who exchange information about what’s happening in the medical and Pharmaceutical community. Not only is it a great resource for sales reps, who can join in a huge and vibrant online conversation, but it’s also a valuable way to keep in touch with clients and potential clients.

Improving job prospects

Just as technology enables medical sales representatives to do their job better, it now plays a huge part in landing those jobs. Before the search has even begun medical sales representatives can upskill, accessing courses online to improve their technical writing skills or creating a profile in LinkedIn in order to make connections with other professionals in the industry. Moving onto the interview stage of the recruitment process, since the outbreak of Covid-19 there's been a 67% increase in virtual interviews, a trend that was already in the making and accelerated by the introduction of social distancing measures. Making a great impression in a video interview can seem like a challenge but in return, candidates benefit from saving time on travelling and accessibility to interviews that otherwise would not have been viable.

Medical Sales is changing. Do you want to be involved?

Be a part of it with the latest job opportunities at IQVIA CSMS. We’re proud to match the brightest professionals with roles where they can really make a difference. Start the job search today and browse our latest medical sales representative jobs or take a look at other blogs for more insight and news.

List #1

IQVIA Related insights

Group of three young coworkers working together in a sunny office.Man typing on computer keyboard. Woman pointing hand to desktop screen. Horizontal image, blurred background
What does a market access manager do and why should you become one?

Teaser

General

Content Type

Article

Published

17/07/2024

Summary

Market access is all about preparing a drug for market entry, and as such it’s a vitally important part of the drug development process and wider pharmaceutical industry. While for pharmaceutical an

Teaser

Market access is all about preparing a drug for market entry, and as such it’s a vitally important part of the drug development process and wider pharmaceutical industry.

Read more
tablet PC and medical equipments, medical technology concept
How to turn a medical science liaison job into a career

Teaser

Medical Affairs & Services

Content Type

Article

Published

04/07/2024

Summary

Becoming a Medical Science Liaison is a popular career choice for many Doctoral-level candidates seeking a meaningful role within the pharmaceutical industry where they can communicate scientifically

Teaser

We look at the possible medical science liaison career paths that could be available to you.

Read more
Tracey Smith

by

Tracey Smith

Tracey Smith

by

Tracey Smith

A person in a medical jacket holding a box of pills typing on a laptop
Clinical Pharmacist Interview Tips: Securing Your Next Opportunity

Teaser

Patient Centric Services (PCS)

Content Type

Article

Published

04/07/2024

Summary

The clinical pharmacy industry is booming. Since the pandemic, the general public has become more aware of how pharmacists play a vital role in healthcare. Naturally, the market for these roles is al

Teaser

IQVIA has compiled some top Clinical Pharmacist Interview Tips.

Read more
Ruth Lynn

by

Ruth Lynn

Ruth Lynn

by

Ruth Lynn

Amir, clinical pharmacist at IQVIA
Clinical Pharmacist duties - a day in the life

Teaser

Patient Centric Services (PCS)

Content Type

Article

Published

01/07/2024

Summary

If you’ve been doing your research into your next clinical pharmacy-based career, you might find yourself thinking “What are the daily activities of a Clinical Pharmacist?”.  To answer that question

Teaser

We caught up with Amir Khosravi-Nik, Senior Clinical Pharmacist at IQVIA.

Read more
Catherine Scott

by

Catherine Scott

Catherine Scott

by

Catherine Scott

Kareem, clinical pharmacist at IQVIA interface
IQVIA Interface - Kareem’s Clinical Pharmacist career story

Teaser

Clinical Operations

Content Type

Article

Published

28/06/2024

Summary

Kareem Mohamed joined IQVIA Interface in 2023 as a Clinical Pharmacist after having previously worked as a Primary Care Network (PCN) Pharmacist.  Our Clinical Pharmacists play a huge part in any h

Teaser

Kareem Mohamed joined IQVIA Interface in 2023 as a Clinical Pharmacist.

Read more
Ruth Lynn

by

Ruth Lynn

Ruth Lynn

by

Ruth Lynn

hands holding a red heart against a blue backdrop
5 ways you can celebrate World Well-being Week this year

Teaser

General

Content Type

Article

Published

29/05/2024

Summary

World Well-being Week 2024 is just around the corner. As an organisation with a passion for building a healthier world, our mission is not just confined to healthcare and medical sales, it also exten

Teaser

World Well-being Week 2024 is near, here are 5 ways you can celebrate.

Read more
Ruth Lynn

by

Ruth Lynn

Ruth Lynn

by

Ruth Lynn

Tips on how to keep your work life and home life separate

Teaser

General

Content Type

Article

Published

30/04/2024

Summary

Whether you work remotely, with a hybrid model, or are a careerist who can’t help but mentally take your work home with you when you leave the office, it’s undeniable that the lines between work and

Teaser

Explore learnable skills, tricks, and techniques that can empower you in your lifestyle

Read more
man in white lab coat holding glasses and talking to a man and woman
Why should you work in medical sales?

Teaser

Medical Sales & Services

Content Type

Article

Published

19/03/2024

Summary

Are you wondering if medical sales is a good career? All over the world, the medical and pharmaceutical sectors are booming, and nowhere more so than in the UK. With a thriving ecosystem of research

Teaser

All over the world, the medical and pharmaceutical sectors are booming, and nowhere more so than in the UK.

Read more
Two women on an interview
Navigating Career Growth and Flexibility at IQVIA: a Q&A with Lucy

Teaser

General

Content Type

Article

Published

05/02/2024

Summary

Lucy Manning sits in our clinical trials team, but that’s not where her career started at IQVIA. It all began at the back end of 2022 when Lucy took on a fixed-term contract as a Project Support Coo

Teaser

Lucy took on a fixed-term contract as a Project Support Coordinator. . But that did not signal the end of her time working with us.

Read more
doctor and medical sales representative shake hands
The Ultimate A-Z of Becoming a Medical Sales Rep

Teaser

Sales

Content Type

Article

Published

02/02/2024

Summary

Does the idea of being a medical sales rep excite you? This crucial position lets you make connections with companies and practitioners in the medical field. It’s also a growing and dynamic industry.

Teaser

This crucial position lets you make connections with companies and practitioners in the medical field.

Read more
female phlebotomist taking a blood sample from a male
How to become a phlebotomist

Teaser

Patient Centric Services (PCS)

Content Type

Article

Published

04/01/2024

Summary

Are you ready to step into a career that's both rewarding and accessible? Becoming a phlebotomist could be your ticket into the thriving world of healthcare. It's not just about drawing blood; it's ab

Teaser

Ready to discover how you could take the leap into this exciting field?

Read more
Young sad female nurse, doctor, carer looking through window, wearing face mask gazing at sun
Marissa's inspiring journey as a nurse advisor at IQVIA

Teaser

Medical

Content Type

Article

Published

20/11/2023

Summary

In the tapestry of healthcare, where expertise meets innovation, individuals like Marissa, a Senior Nurse Advisor at IQVIA, play a pivotal role.  Marissa has not only learned from challenges but has e

Teaser

If you consider the path of a Nurse Advisor, Marissa's story is a testament to the opportunities and fulfilment that await at IQVIA.

Read more