Marketing Manager - Women's Health

Marketing Manager – Women’s Health

Location: UK-wide (3 days a week in head office, Sloane Square, London)

Job Purpose:

Managing the entire product line life cycle from strategic planning to tactical activities.  Responsible for the development and production of promotional materials, congress and events, sales force training. The role will also manage PR activities The position is office based but at least 30% field activity is needed.

Scope of Responsibility:

Marketing activities for the full product portfolio in the UK and Ireland

Key Duties and Responsibilities:

• Work closely with UK GM and UK Sales Manager to develop UK strategies focused to drive sales and increase market share of our products.  
• Develop market strategy for launching or relaunching products in cooperation with Global Marketing and UK GM.
• Work with Global Marketing to develop and adapt global campaigns to meet local needs.
• Prepare and implement pre- launch and launch plans and execute accordingly
• Support strategy to drive formulary inclusion and work with sales team to execute strategy
• Develop Advocacy plan to develop KOL support and programmes to disseminate it through peer to peer communication
• Produce communications plan to ensure key messages are delivered to all target audiences
• Develop market building activities and execute efficiently
• Develop new marketing materials based on market needs.
• Develop annual marketing plan and monitor and control tactical activities such as advertising, promotion, PR and sales support in accordance with the annual marketing plan.
• Close liaison with sales team to assess the response to marketing campaigns continually optimising based on internal and external feedback
• Manage agency relationships to ensure timely delivery of assigned tactics and that they align with strategy.
• Ensure assigned projects are on budget and delivered according to plan.
• Provide production forecasts and liaise with logistics and finance as appropriate
• Build productive business relationships with KOLs and influential customers across the country.
• Appropriate market data analysis to support strategy.
• Ensure development of content for multichannel marketing mix initiating proposals and adapting global initiatives for use in the UK
• Work with UK team to develop strategy and materials for pricing and reimbursement submissions

Experience and Education:

• 1 Year Brand Management experience in the Pharmaceutical Industry
• Proven professional experience of the UK pharmaceutical industry. 
• Degree in Life Sciences (Pharmacy, Biology, Chemistry, Medicine, etc.) or business related (e.g. Marketing) preferable
• Proficient spoken and written English
• Field sales experience

Behaviours Linked to the Client's Values:

Passion

We are committed in heart and mind to improving care in Women’s Health. We strive for absolute excellence in whatever we do and have the humility to know when we’ve hit the mark, and when we can do better.

Integrity

Holding ourselves to the highest ethical principles is at the center of our philosophy. We are genuine and transparent and treat every individual with fairness and respect

Collaboration:

We are dedicated to listening to our patients, healthcare professionals and our employees. We appreciate the value of hearing from people who offer new ideas and innovation and working with them to improve and add to our offerings-giving doctors and patients the best outcomes possible

Agility:

In a world that moves fast, we need to be able to keep pace. We are efficient, nimble, and flexible; our combined professional experience in this sector means we can not only make quick decisions, but the right ones

Benefits 

• Excellent Salary, Bonus & Company Car 
• Life Assurance, Pension & Private Health Insurance 
• Additional Voluntary Benefits available including: 
• Health Insurance (Dental, Health Screen and Optical) 
• Health Clubs and Gym Discounts 
• Give As You Earn 

IQVIA:

Quintiles and IMS Health have come together to become IQVIA, The Human Data Science Company™. Inspired by the industry we help, IQVIA commits to providing solutions that enable life sciences companies to innovate with confidence, maximize their opportunities and ultimately drive human health outcomes forward. 
Helped commercialize 94 of the Top 100 best-selling products of 2017

• 64,000 employees conducting business in more than 100 countries 
• 4th Largest Life Sciences Employer in the UK
• S&P 500 company