Digital Marketing Manager

IQVIA is seeking a dynamic and experienced Digital Marketing Manager to join one of the world's leading and diversified healthcare corporations.

In this role, you will be instrumental in delivering high-quality digital marketing campaigns and projects by effectively managing and executing initiatives across multiple channels, including websites, social media, email, and analytics. Collaborating closely with brand, creative, and technical teams, you will play a key role in developing campaign plans, creating assets, and ensuring content readiness for deployment across all digital platforms. Your expertise will be leveraged in utilising the Salesforce Marketing Cloud for segmentation, campaign delivery, email deployment, and reporting analytics. Additionally, you will be responsible for updating website content and ensuring optimization for SEO through the global content management system.

Key Responsibilities:

• Manage the end-to-end delivery of digital marketing campaigns, ensuring adherence to brief, budget, and timelines.
• Collaborate with brand, creative, and technical teams to develop comprehensive campaign plans and content for execution across digital channels.
• Utilise Salesforce Marketing Cloud for segmentation, campaign delivery, email deployment, and reporting analytics.
• Publish website content updates and maintain SEO optimisation using the global content management system.
• Develop and schedule social media campaigns across platforms, including LinkedIn.
• Extract insights and provide reports on campaign performance using analytics tools like Google Analytics and Power BI. Stay updated on emerging digital tools and marketing techniques.
• Contribute proactively to team initiatives and take on additional tasks beyond core responsibilities when necessary.
• Work closely with regional and global teams on capability building projects.

Qualifications:

• 2-4 years of experience in an agency or in-house digital marketing role with campaign delivery experience.
• Proficiency with key digital marketing tools, including Salesforce Marketing Cloud, Google Analytics, and content/social media platforms.
• Strong project management skills with the ability to handle multiple projects simultaneously.
• Data-driven approach with excellent analytical and reporting skills.
• Copyright and publishing experience
• Methodical and collaborative working style, with the ability to build effective relationships.
• Strong written and verbal communication skills with keen attention to detail.

IQVIA Benefits Include:

• Competitive salary and bonus.
• Access to learning and career path development tools.
• Generous holiday allowance with the option to purchase extra days.
• Private healthcare coverage (BUPA).
• Flexible benefits, including a competitive Pension Scheme, Life Assurance, Group Income Protection, Personal Accident Insurance, and more.
• Additional benefits at corporate rates, such as gym memberships, discounts at restaurants/stores, dental and wellbeing schemes for you and your family.
• Online wellbeing support available 24/7.

Don't meet every requirement?

At IQVIA, we value diversity and inclusion. If you are passionate about the role but don't meet every requirement, we encourage you to apply. You might be the perfect candidate for this position or another role within the company.

Apply now!

Don't miss out on this excellent opportunity to join a company that prioritizes employee well-being and career growth. Apply now and become a part of the IQVIA team!

Our culture:

IQVIA focuses on helping customers optimise the value of their drug or biologic, launch and promote treatments, and demonstrate the value of their products over time. Our Commercial Solutions organisation, with 10,000+ field professionals in over 30 countries, is dedicated to the launch and marketing of products on a global scale. We prioritise an employee-focused culture, ensuring a healthy work-life balance through regular company wellbeing events and engaging activities.

If you're looking for a challenging and rewarding career, IQVIA is the place for you!

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IQVIA is a leading global provider of advanced analytics, technology solutions and clinical research services to the life sciences industry. We believe in pushing the boundaries of human science and data science to make the biggest impact possible – to help our customers create a healthier world. Learn more at https://jobs.iqvia.com