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What is the role of a brand manager in the pharmaceutical industry?

Pharmaceutical brand manager jobs are essential to the industry. The gist of the role is to drive more sales and improve market shares. However, several elements make this career increasingly exciting and rewarding. Firstly, you actively make a difference in patient care, ensuring that your brand delivers the best products and therapies where they are needed. Secondly, you are a key player in applying innovations that will shift the market. But the role doesn’t end there.

Let’s take a closer look at what a brand manager within the pharma industry does day-to-day.

Participating in the full life cycle marketing experience

The exact role of a pharmaceutical brand manager will vary between companies, but in most scenarios, they will be expected to participate in the full marketing life cycle. From the conception of new ideas to developing, packaging, and delivering drugs, medical devices, and therapies, their job is to manage the cycle so that the brand is justified. This means following regulations and ensuring viable products are produced and shared to improve the company’s market value within the healthcare industry.

Bringing life-changing and life-enhancing products closer to patients

UK consumers spent close to 11 billion pounds on pharmaceutical products in 2021. This was a 5.2% increase compared to the previous year. 2022 saw similar growth, and there’s a positive outlook for 2023.

Brand manager jobs play an imperative role in these sales, but the statistics yield more than that. They prove that the role actively brings life-changing and life-enhancing products to healthcare professionals and patients seeking the best solutions for several healthcare needs. This is done through efficient brand positioning and sales effectiveness, more recently applied using methods like Big Data, a revolutionary way of collecting, analysing and gaining meaningful insight of data.

Balancing communication with high standards of compliance

Brand managers must ensure that communication runs smoothly internally and externally so that the right messages are sent and received effectively. This often means working closely with marketing teams to establish a voice for the brand that portrays the company’s values and goals. In the pharmaceutical industry, this communication needs to incorporate compliance so that industry standards are respected and met. This can make the role of a brand manager in pharmaceutics dynamic and ever-changing as regulations and patient demands evolve.

Taking responsibility for a range of products and therapies

Depending on your level of seniority, you may be requested to take responsibility for certain products and therapies. Essentially, you must follow healthcare trends and industry standards while practicing ethics and compliance. There is a great deal of accountable with this role, so you may have to report to upper management and other authorities. However, the task is greatly rewarding when you see your ideas and efforts taking strides in improving healthcare. As a plus, the healthcare industry is growing to support digitalisation vastly, leaving little room for human error – a huge relief for senior leaders who must take ownership of their contributions.

Start a rewarding medical marketing job at IQVIA

IQVIA provides advanced analytics, technology solutions, and clinical research services to the life sciences industry. Decades of experience and solid relationships with several key players in the sector have allowed us to remain at the forefront of medicine and health, including brand management and pharmaceutical sales.

If you want to expand your medical marketing career, we invite you to explore our marketing jobs at IQVIA. We have multiple fulfilling roles available that will help you attain your career goals while positively impacting global healthcare. Alternatively, sign up for our job alerts and be the first to hear about our new, exciting opportunities.

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