What is the role of a brand manager in the pharmaceutical industry?
Pharmaceutical brand manager jobs are essential to the industry. The gist of the role is to drive more sales and improve market shares. However, several elements make this career increasingly exciting and rewarding. Firstly, you actively make a difference in patient care, ensuring that your brand delivers the best products and therapies where they are needed. Secondly, you are a key player in applying innovations that will shift the market. But the role doesn’t end there.
Let’s take a closer look at what a brand manager within the pharma industry does day-to-day.
Participating in the full life cycle marketing experience
The exact role of a pharmaceutical brand manager will vary between companies, but in most scenarios, they will be expected to participate in the full marketing life cycle. From the conception of new ideas to developing, packaging, and delivering drugs, medical devices, and therapies, their job is to manage the cycle so that the brand is justified. This means following regulations and ensuring viable products are produced and shared to improve the company’s market value within the healthcare industry.
Bringing life-changing and life-enhancing products closer to patients
UK consumers spent close to 11 billion pounds on pharmaceutical products in 2021. This was a 5.2% increase compared to the previous year. 2022 saw similar growth, and there’s a positive outlook for 2023.
Brand manager jobs play an imperative role in these sales, but the statistics yield more than that. They prove that the role actively brings life-changing and life-enhancing products to healthcare professionals and patients seeking the best solutions for several healthcare needs. This is done through efficient brand positioning and sales effectiveness, more recently applied using methods like Big Data, a revolutionary way of collecting, analysing and gaining meaningful insight of data.
Balancing communication with high standards of compliance
Brand managers must ensure that communication runs smoothly internally and externally so that the right messages are sent and received effectively. This often means working closely with marketing teams to establish a voice for the brand that portrays the company’s values and goals. In the pharmaceutical industry, this communication needs to incorporate compliance so that industry standards are respected and met. This can make the role of a brand manager in pharmaceutics dynamic and ever-changing as regulations and patient demands evolve.
Taking responsibility for a range of products and therapies
Depending on your level of seniority, you may be requested to take responsibility for certain products and therapies. Essentially, you must follow healthcare trends and industry standards while practicing ethics and compliance. There is a great deal of accountable with this role, so you may have to report to upper management and other authorities. However, the task is greatly rewarding when you see your ideas and efforts taking strides in improving healthcare. As a plus, the healthcare industry is growing to support digitalisation vastly, leaving little room for human error – a huge relief for senior leaders who must take ownership of their contributions.
Start a rewarding medical marketing job at IQVIA
IQVIA provides advanced analytics, technology solutions, and clinical research services to the life sciences industry. Decades of experience and solid relationships with several key players in the sector have allowed us to remain at the forefront of medicine and health, including brand management and pharmaceutical sales.
If you want to expand your medical marketing career, we invite you to explore our marketing jobs at IQVIA. We have multiple fulfilling roles available that will help you attain your career goals while positively impacting global healthcare. Alternatively, sign up for our job alerts and be the first to hear about our new, exciting opportunities.
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Countless development opportunities
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Did you know IQVIA has
Countless development opportunities
for personal and professional growth
Did you know IQVIA cares about
Health and Wellbeing
for all its employees
Did you know IQVIA has
4,600 data scientists
including statisticians and analytics developers
Did you know IQVIA has
56+ petabytes of unique data
including 1.2B+ non-identified patient records
Did you know IQVIA has
1,900+ epidemiologists
and real world insight experts
Did you know IQVIA has
Excellent work-life balance
and is committed to this kind of culture
Did you know IQVIA has
86,000+ employees
from clinicians to data scientists each transforming healthcare in 100+ countries
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Just following on from the amazing news I got yesterday I wanted to say a really special thank you for all the help and support you have provided throughout the entire recruitment process.
A quick note to say thank you for your time this morning discussing my future career options. As you know I was feeling very conflicted about the right decision. Discussing the role with you gave me chance to clarify what is important to me.
Since joining IQVIA I have had unrivalled support and development from my manager to enable me to aspire to move into secondary care. I feel like my career is strongly supported by my manager in order to maximise my potential.
Once again I cannot thank you enough for not only approaching me with this opportunity but also for all the support you’ve given me along the way!
IQVIA has been behind my development to become a MSL. The contracts that I have worked on have allowed me to push clinical projects with a recent opportunity to manage a pilot scheme integrating e-detailing into an established field based team. The result was an increase in sales.
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