Skip to main content
SEARCH

Six ways to keep on top of medical sales trends in 2021

The world of medical sales is challenging, rewarding and often fast-paced. Trends are evolving at a rate of knots, and now more than ever, it’s important to keep on top of them.

Product technology, consumer knowledge and consumer needs are changing quickly and it is revolutionising the way that medical sales reps are formulating their sales strategies.

Knowing how to stay on top of a plethora of industry developments can be overwhelming, however, it is a vital part of being a successful medical sales rep. Adapting your medical sales strategy to meet contemporary trends is critical and we’ve given you some pointers on how to do it effectively.

Use SEO

If people are searching for certain terms in Google at a high volume, then it’s very likely that it’s a popular trend. This is where SEO comes into your sales strategy. Try using an SEO tool to search for keywords in your industry and identify any emerging patterns in search behaviour.

Some topics may not have a large search volume, but if they’re steadily rising, it’s likely they will soon become popular. Identifying these hidden gems is a great way to find opportunities for your company to take advantage of a gap in the market.

Subscribe to medical journals and magazines

Medical journals may sound outdated or old-fashioned, but they are still one of the best ways to keep up with the latest developments in the medical industry. It’s always beneficial to research the most popular medical journals and subscribe to them. Make some time in your schedule to sit down and read through the journals to see if you can pick out any emerging trends.

The same applies to medical or science-based magazines; whether you’re reading them for pleasure or business, it helps to make a note of any of the latest developments mentioned in them.

Utilise social media

Social media has been a crucial aspect of sales strategies for years now and shows no signs of slowing down. Make sure you follow all the best medical news profiles on Twitter, Facebook, Instagram and more so that you can get relevant and trending topics whenever, wherever.

Social media is also a great way to look through the comments and see how potential customers are interacting with posts about new trends. If the feedback is overwhelmingly positive, then it may be beneficial to set some time aside to research that development.

Listen to podcasts

If you regularly listen to medical or science podcasts, you’ll have a deeper understanding of everything that is going on within the industry. Interviews with industry leaders can be particularly interesting, as they will often give us insight into what the future holds for the industry.

Remember to network

One effective way of obtaining the latest information is to find and maintain contacts in your industry and keep in touch with them. Whether you stay in contact via email, social media messages, or (our favourite) by meeting in person; you can build strong relationships and gain valuable insight into what is happening in your industry from networking on a personal level. Conferences, networking events and even social media groups are a great way to meet new medical professionals and to start building a healthy network.

Engage with your customers

Gathering feedback from your customers is a fantastic way to see your industry from your audience’s point of view. While certain decisions you make may benefit your company from a business perspective, it’s also important to consider how it affects the customer. By collecting feedback from your consumers, you can determine whether the trend is working for you and if there is anything else that they would prefer to see.

Take the next step in your medical sales rep career with IQVIA

Here at IQVIA, we are focused on improving the healthcare industry. Our medical sales reps work alongside our clients to ensure that the patients have access to the best products and services. The work that you do can make a real change in a patient’s life, so browse our medical sales representative jobs and join us in moving healthcare forward.

List #1

IQVIA Related insights

man in white lab coat holding glasses and talking to a man and woman
Why should you work in medical sales?

Teaser

Medical Sales & Services

Content Type

Article

Published

19/03/2024

Summary

Are you wondering if medical sales is a good career? All over the world, the medical and pharmaceutical sectors are booming, and nowhere more so than in the UK. With a thriving ecosystem of research

Teaser

All over the world, the medical and pharmaceutical sectors are booming, and nowhere more so than in the UK.

Read more
Two women on an interview
Navigating Career Growth and Flexibility at IQVIA: a Q&A with Lucy

Teaser

General

Content Type

Article

Published

05/02/2024

Summary

Lucy Manning sits in our clinical trials team, but that’s not where her career started at IQVIA. It all began at the back end of 2022 when Lucy took on a fixed-term contract as a Project Support Coo

Teaser

Lucy took on a fixed-term contract as a Project Support Coordinator. . But that did not signal the end of her time working with us.

Read more
doctor and medical sales representative shake hands
The Ultimate A-Z of Becoming a Medical Sales Rep

Teaser

Sales

Content Type

Article

Published

02/02/2024

Summary

Does the idea of being a medical sales rep excite you? This crucial position lets you make connections with companies and practitioners in the medical field. It’s also a growing and dynamic industry.

Teaser

This crucial position lets you make connections with companies and practitioners in the medical field.

Read more
female phlebotomist taking a blood sample from a male
How to become a phlebotomist

Teaser

Patient Centric Services (PCS)

Content Type

Article

Published

04/01/2024

Summary

Are you ready to step into a career that's both rewarding and accessible? Becoming a phlebotomist could be your ticket into the thriving world of healthcare. It's not just about drawing blood; it's ab

Teaser

Ready to discover how you could take the leap into this exciting field?

Read more
Young sad female nurse, doctor, carer looking through window, wearing face mask gazing at sun
Marissa's inspiring journey as a nurse advisor at IQVIA

Teaser

Medical

Content Type

Article

Published

20/11/2023

Summary

In the tapestry of healthcare, where expertise meets innovation, individuals like Marissa, a Senior Nurse Advisor at IQVIA, play a pivotal role.  Marissa has not only learned from challenges but has e

Teaser

If you consider the path of a Nurse Advisor, Marissa's story is a testament to the opportunities and fulfilment that await at IQVIA.

Read more
Human resources officer (headhunter, personnel) looking for a key account manager.
How the best key account managers stand out from the rest

Teaser

Sales

Content Type

Article

Published

13/11/2023

Summary

A guide to excelling in Key Account Manager jobs in healthcare In the dynamic landscape of the healthcare industry, the role of a Key Account Manager (KAM) is pivotal. Experienced account managers con

Teaser

Read on to explore the essential aspects of excelling as a Key Account Manager.

Read more
Side view of multiethnic researchers discussing possibilities of 3-D printing for prosthetic and medical engineering.
Developments and tech shaping the future of medical science

Teaser

Medical Affairs & Services

Content Type

Article

Published

10/11/2023

Summary

The role of medical science liaisons has never been more pivotal.  Why? As catalysts for change and advocates of cutting-edge advancements, these professionals play a crucial role in fostering collab

Teaser

Calling all Medical Science Liaisons: tap into leading innovations shaping the industry

Read more
Close up of Business people shaking hands, finishing up meeting, practicing medical device sales ethics, business etiquette
How to adopt medical device sales ethics

Teaser

Medical Sales & Services

Content Type

Article

Published

25/10/2023

Summary

In an industry where cutting-edge innovations and life-changing treatments are introduced every day, the role of ethics in medical device sales is critical.  Bridging the gap between groundbreaking m

Teaser

Learn the importance of ethics in medical sales and strategies to adopt them

Read more
Medicine doctor touching electronic medical record on tablet.
How to get a job in clinical research

Teaser

Clinical Operations

Content Type

Article

Published

06/10/2023

Summary

Need some guidance on how to get a job in clinical research?Clinical research is a dynamic and rewarding field that transcends borders, offering professionals worldwide the chance to contribute to m

Teaser

If you're considering a career in clinical research, follow this guide to help you embark on a fulfilling journey.

Read more
Medical shaking hands
Top medical sales skills you need to succeed

Teaser

Sales

Content Type

Article

Published

06/10/2023

Summary

In the dynamic and competitive world of medical sales, the path to success is not just about knowing your products or having an impressive CV. Instead, amongst key skills, it's often the abili

Teaser

Read on and learn how to master resilience and adaptability for success in medical sales.

Read more
Patient Having Consultation With Female Nurse Advisor In Office
The top 3 qualities of a successful nurse advisor

Teaser

Patient Centric Services (PCS)

Content Type

Article

Published

31/08/2023

Summary

Are you one of the 788,638 registered general nurses in the UK? Are you looking for a new challenge, with opportunities to grow and make a real impact in the world of healthcare?  A unique and transf

Teaser

Embrace these traits for success as a Nurse Advisor at IQVIA

Read more
Key account manager in a formal suit signing the contract to boost his career and gain new opportunities in personal growth
Essential Healthcare trends for Key Account Managers

Teaser

Medical Sales & Services

Content Type

Article

Published

24/08/2023

Summary

In the dynamic landscape of global healthcare, staying abreast of emerging trends is not just an option—it's a strategic imperative for Key Account Managers (KAMs) who strive to excel in their roles.

Teaser

Stay at the top of your game with the latest healthcare industry trends

Read more