Skip to main content
SEARCH

How to use LinkedIn to boost your Medical Sales Performance

Whether you’re a professional or a job hunter, LinkedIn is an essential tool for people in business. With 500 million users worldwide and a reputation for being one of the best platforms to network and make contacts, LinkedIn is something that everybody should be familiar with if they want to maximise their chances of performing well in their job, or scouting out their next opportunity.

This is especially true for people in Medical Sales. With a job that relies on fostering good relationships with everybody from doctors to clients, it is vital that a Medical Sales Representative makes the most of every platform they have available to them to cultivate sales leads, keep on top of the changing market and make connections with others. 

With LinkedIn recently having unveiled extensive changes to the way in which the platform is structured, here’s what you need to be doing if you want to increase your visibility on the site and boost your Medical Sales performance as a result.

Be active


One of the things that LinkedIn does so well is allow professionals to connect with other people in the same industry. Given that 80% of B2B leads have come from LinkedIn, and 43% of marketers have sourced a customer there, it makes sense to leverage the tremendous power that the social media platform has. 

Though many people have a tendency to create an account and then ignore it until they need it, the key to being successful on LinkedIn, and on building a strong network, is about getting active online. Post and share relevant articles, comment on other peoples’ social posts, and get involved in Medical Sales or pharmaceutical communities online. If you post things on those groups that are relevant to their demographic, then people will start to seek you out and make connections which you can then turn into conversations. You can even offer services in return for services: for instance, offer to put people in touch in return for a similar favour. 

Before you know it, you’ll be an influential member of the community- and you may even be able to source customers and clients, too.

Be concise


Getting noticed on the new version of LinkedIn is all about being savvy with the way you market yourself. Today, you only have 225 characters that are visible on your LinkedIn feed, or on your profile, in which to describe yourself- after which, users can click to expand your post if you want. To attract the attention of clients, customers and colleagues, it may be a good idea to revamp your profile and learn how to write catchy 225-character introductions to posts that will engage people and make them more likely to click on what you’re offering.

Tailor your profile


On average, a company’s employees have 10 times more connections than the company has followers. However, you’ll be much more likely to attract clients, and cultivate a productive relationship with them, if they see you as somebody it’s worth taking the time to get to know. Your LinkedIn profile should demonstrate your professional approach, and advertise you to whoever happens to click on it: to do that, you need to invest some time into making sure it shows a version of you that you want to portray.

To do this, you need to have the basics covered: for instance, a photo and cover photo, as well as an interesting and concise introduction on your profile. LinkedIn’s new layout means that only the top three skills that you’re endorsed for appear at the top of your profile, so make sure they’re skills that are relevant to the Medical Sales industry: for instance, Account Management, as well as one that shows browsers your expertise in a certain disease, drug or Medical Device

To flesh out your profile, you should also take the time to include your contact details and job history: after all, the more people know about you and your experience in the industry, the more likely they are to see you as a valuable contact. Even better, adding your old employers to your profile will also make it easier to find connections, fellow current and ex-employees- some of whom will likely be worth getting in touch with.

Don’t be afraid to get in touch


As a Sales Representative, it’s important not to be shy. The connections that you make on LinkedIn could lead to your next big sale, or a valuable business relationship: to make the most of LinkedIn, get stuck in. Make the most of your existing connections; add people after meeting them at industry events or conferences, and don’t be afraid to send a follow-up email or message to them afterwards, introducing yourself or asking to exchange information or meet up. 

This also has its advantages, as the more people you get in touch with, the more you can ask to flesh out your Testimonials and References on your LinkedIn page.

Are you ready to put this into action?


Taking the time to improve your LinkedIn profile, and the way in which you use it, may be time-consuming, but it pays dividends in customer and client engagement and sales leads. If you’re a Medical Sales Representative, don’t miss out on the opportunities being social media-savvy can bring: get posting.

At IQVIA, we take the time to match the best people in Medical Sales to the best jobs out there. Have a look at our medical sales rep vacancies, and start a rewarding career with us.

List #1

IQVIA Related insights

tablet PC and medical equipments, medical technology concept
How to turn a medical science liaison job into a career

Teaser

Medical Affairs & Services

Content Type

Article

Published

04/07/2024

Summary

Becoming a Medical Science Liaison is a popular career choice for many Doctoral-level candidates seeking a meaningful role within the pharmaceutical industry where they can communicate scientifically

Teaser

We look at the possible medical science liaison career paths that could be available to you.

Read more
Tracey Smith

by

Tracey Smith

Tracey Smith

by

Tracey Smith

A person in a medical jacket holding a box of pills typing on a laptop
Clinical Pharmacist Interview Tips: Securing Your Next Opportunity

Teaser

Patient Centric Services (PCS)

Content Type

Article

Published

04/07/2024

Summary

The clinical pharmacy industry is booming. Since the pandemic, the general public has become more aware of how pharmacists play a vital role in healthcare. Naturally, the market for these roles is al

Teaser

IQVIA has compiled some top Clinical Pharmacist Interview Tips.

Read more
Ruth Lynn

by

Ruth Lynn

Ruth Lynn

by

Ruth Lynn

Amir, clinical pharmacist at IQVIA
Clinical Pharmacist duties - a day in the life

Teaser

Patient Centric Services (PCS)

Content Type

Article

Published

01/07/2024

Summary

If you’ve been doing your research into your next clinical pharmacy-based career, you might find yourself thinking “What are the daily activities of a Clinical Pharmacist?”.  To answer that question

Teaser

We caught up with Amir Khosravi-Nik, Senior Clinical Pharmacist at IQVIA.

Read more
Catherine Scott

by

Catherine Scott

Catherine Scott

by

Catherine Scott

Kareem, clinical pharmacist at IQVIA interface
IQVIA Interface - Kareem’s Clinical Pharmacist career story

Teaser

Clinical Operations

Content Type

Article

Published

28/06/2024

Summary

Kareem Mohamed joined IQVIA Interface in 2023 as a Clinical Pharmacist after having previously worked as a Primary Care Network (PCN) Pharmacist.  Our Clinical Pharmacists play a huge part in any h

Teaser

Kareem Mohamed joined IQVIA Interface in 2023 as a Clinical Pharmacist.

Read more
Ruth Lynn

by

Ruth Lynn

Ruth Lynn

by

Ruth Lynn

hands holding a red heart against a blue backdrop
5 ways you can celebrate World Well-being Week this year

Teaser

General

Content Type

Article

Published

29/05/2024

Summary

World Well-being Week 2024 is just around the corner. As an organisation with a passion for building a healthier world, our mission is not just confined to healthcare and medical sales, it also exten

Teaser

World Well-being Week 2024 is near, here are 5 ways you can celebrate.

Read more
Ruth Lynn

by

Ruth Lynn

Ruth Lynn

by

Ruth Lynn

Tips on how to keep your work life and home life separate

Teaser

General

Content Type

Article

Published

30/04/2024

Summary

Whether you work remotely, with a hybrid model, or are a careerist who can’t help but mentally take your work home with you when you leave the office, it’s undeniable that the lines between work and

Teaser

Explore learnable skills, tricks, and techniques that can empower you in your lifestyle

Read more
man in white lab coat holding glasses and talking to a man and woman
Why should you work in medical sales?

Teaser

Medical Sales & Services

Content Type

Article

Published

19/03/2024

Summary

Are you wondering if medical sales is a good career? All over the world, the medical and pharmaceutical sectors are booming, and nowhere more so than in the UK. With a thriving ecosystem of research

Teaser

All over the world, the medical and pharmaceutical sectors are booming, and nowhere more so than in the UK.

Read more
Two women on an interview
Navigating Career Growth and Flexibility at IQVIA: a Q&A with Lucy

Teaser

General

Content Type

Article

Published

05/02/2024

Summary

Lucy Manning sits in our clinical trials team, but that’s not where her career started at IQVIA. It all began at the back end of 2022 when Lucy took on a fixed-term contract as a Project Support Coo

Teaser

Lucy took on a fixed-term contract as a Project Support Coordinator. . But that did not signal the end of her time working with us.

Read more
doctor and medical sales representative shake hands
The Ultimate A-Z of Becoming a Medical Sales Rep

Teaser

Sales

Content Type

Article

Published

02/02/2024

Summary

Does the idea of being a medical sales rep excite you? This crucial position lets you make connections with companies and practitioners in the medical field. It’s also a growing and dynamic industry.

Teaser

This crucial position lets you make connections with companies and practitioners in the medical field.

Read more
female phlebotomist taking a blood sample from a male
How to become a phlebotomist

Teaser

Patient Centric Services (PCS)

Content Type

Article

Published

04/01/2024

Summary

Are you ready to step into a career that's both rewarding and accessible? Becoming a phlebotomist could be your ticket into the thriving world of healthcare. It's not just about drawing blood; it's ab

Teaser

Ready to discover how you could take the leap into this exciting field?

Read more
Young sad female nurse, doctor, carer looking through window, wearing face mask gazing at sun
Marissa's inspiring journey as a nurse advisor at IQVIA

Teaser

Medical

Content Type

Article

Published

20/11/2023

Summary

In the tapestry of healthcare, where expertise meets innovation, individuals like Marissa, a Senior Nurse Advisor at IQVIA, play a pivotal role.  Marissa has not only learned from challenges but has e

Teaser

If you consider the path of a Nurse Advisor, Marissa's story is a testament to the opportunities and fulfilment that await at IQVIA.

Read more
Human resources officer (headhunter, personnel) looking for a key account manager.
How the best key account managers stand out from the rest

Teaser

Sales

Content Type

Article

Published

13/11/2023

Summary

A guide to excelling in Key Account Manager jobs in healthcare In the dynamic landscape of the healthcare industry, the role of a Key Account Manager (KAM) is pivotal. Experienced account managers con

Teaser

Read on to explore the essential aspects of excelling as a Key Account Manager.

Read more