Sales Force Effectiveness and Business Insights Partner
We are recruiting for a SFE & BI Partner to identify the needs and challenges of the business focusing on omnichannel, targeting, segmentation, incentives, go to market modelling, and salesforce execution, for a new product which is about to be launched (plus existing product range). Permanent headcount role employed directly by our client (not on contract via IQVIA).
This business-critical position will enable the UK and Ireland Organization to identify needs and challenges, deliver robust analytics, actionable insights and recommendations that inform the team’s most critical business questions and decisions relating to customer engagement planning and execution. The role includes all analytical activities at national level including sales performance reporting, primary market research, forecasting, scenario planning and KPI tracking
Job Responsibilities:
- Working in a partner role with key teams to proactively provide analytical expertise to and therapy area insights to identify business critical issues and challenges.
- Working with the finance and business management teams to ensure sales forecasting is delivered in line with financial calendars and timelines. Includes patient model development and short and long range in-market planning forecasts
- Ensure comprehensive support for sales force structure and size, HCO and HCP segmentation and targeting including key account definition and identification, customer segmentation, contact planning, CRM integration, Omnichannel planning and digital expansion
- Lead on Omnichannel KPIs and analytics and monitoring to support the achievement of specific Omnichannel customer engagement objectives
- Ensure accurate and timely reporting, monitoring and analysis of all relevant national and sub national sales data, and sales team performance data (inputs and outputs) in line with key performance indicators.
- Ensure excellent market understanding through primary & secondary market research, opportunity identification, HCP decision making & mindset
- Support the delivery of an effective and impactful sales force incentive process including involvement in Incentive scheme design, sales target setting, calculation, and payment.
- Design and embed user focused analytical tools to support effective commercial decision making and work as a super user of BI systems to support other users within the business.
Required skills and experience:
- Business/science degree, or relevant Business Insights qualifications
- Min 3-5 years’ experience in the pharmaceutical industry or agency in an SFE role inclusive of national and subnational data, sales force effectiveness performance reporting, multichannel analytics and KPI tracking
- Have a strong data intuition and be a data-driven problem solver with the ability to decipher trends in data and communicate these to the relevant stakeholders
- Have a high level of computer literacy with in-depth knowledge and proficiency in MS packages to include advanced Excel.
- Experience of interpreting complex data, providing visualization of data and communicate these into Management Dashboards
- Experience in designing and working with dashboard visualization and automated BI / data management systems (e.g. Power BI, Tableau)
- High business acumen with ability to manage multiple projects with precision and accuracy in a very fast-paced environment.
- Strong Relationship Management with business stakeholders
The successful candidate will be invited to commence employment as soon as they are available to do so and will be rewarded with a generous basic salary, car allowance, comprehensive benefits package, and performance related bonus.
