The medical sales industry is a rapidly developing sector with a range
of diverse and exciting roles in which to work. Healthcare businesses
around the globe are being pushed to
quickly adapt and innovate
to keep up with changes in the environment. One way medical sales
companies are responding to marketplace changes is by implementing
account management strategies, and a ‘key account manager’ is a role
that has recently appeared within the field.
One of the hallmarks of a successful industry strategy is the
development and maintenance of positive relationships. The
responsibilities of a key account manager (KAM) varies based on the
structure of an organisation. However, in most cases, the main focus of
the role revolves around building relationships with key customers and
developing long-term plans for success. Below, we have highlighted just
some of the reasons why a medical account manager job might be perfect
for you.
You can connect with major pharmaceutical and life sciences companies
If you are passionate about building solid connections with major
companies, then account management in medical sales could be an ideal
career choice for you.
Liaising with large companies on a regular basis is the cornerstone of
the account management role and your communication skills will be key
to securing positive relationships with major clients. You will be
responsible for creating plans tailored to the major client accounts
within the industry and improving client retention rates.
You’ll also take into consideration the long-term goals of an entire
portfolio of products offered by a company, not just a single product,
like in the case of
medical sales representatives. The bigger the company, the bigger the project, so if you’re
ambitious with an eye on large-scale strategies, then account
management could be the place to take your medical sales career.
You have the opportunity to take part in the development of the
healthcare environment
The work of an account manager is key to the sustainability and
development of the healthcare environment. With the total healthcare
market forecasted to hit
over $2.6 trillion by 2025, there will undoubtedly be scope for accomplished account managers to
leave their mark on the industry.
Key account management is a long-term strategy that can deliver
significant value over time. Your work could have the potential to make
partnerships between medical sales companies and their customers more
productive and have a huge impact on the healthcare industry as a
whole.
To produce the best results, organisations use key account managers to
help succeed in generating more revenue from their major client
accounts.
Skilled account managers
could make all the difference within the industry by helping to regain
lost revenues due to COVID-19 and managing the evolution of a rapidly
developing industry.
Your work can reduce the cost of care for patients
Ensuring that your company is conducting business in the most
cost-efficient way will be an imperative aspect of your role. An
abundance of commercial shrewdness is essential for an account manager,
and this extends beyond simply selling the product. You will look at
the broader strategy of the health industry and your company’s market
and understand how to balance business decisions with costs.
Maximising investment is a vital goal, and the business acumen of an
adept manager can save companies large sums of money in the long-term.
This, in turn, leaves room for medical businesses to reduce their
prices in certain areas of the industry, including patient care. Your
work can directly result in reducing the treatment fees for patients
and gives you the opportunity to leave a lasting impact on the
healthcare environment.
Start a medical sales career with IQVIA
At IQVIA, our aim is to enhance the healthcare environment by helping
the best candidates build rewarding careers. In any of our roles, you
will have the opportunity to play a crucial part in helping our clients
drive healthcare forward and ultimately improve outcomes for patients.
If a medical sales job is right for you, we’ll give you everything you
need to find your perfect role. Browse our latest
key account manager jobs
and help us on our mission to improve patients’ lives and develop the
healthcare industry.
