Why a career as an account manager in medical sales could be right for you

The medical sales industry is a rapidly developing sector with a range of diverse and exciting roles in which to work. Healthcare businesses around the globe are being pushed to quickly adapt and innovate to keep up with changes in the environment. One way medical sales companies are responding to marketplace changes is by implementing account management strategies, and a ‘key account manager’ is a role that has recently appeared within the field.

One of the hallmarks of a successful industry strategy is the development and maintenance of positive relationships. The responsibilities of a key account manager (KAM) varies based on the structure of an organisation. However, in most cases, the main focus of the role revolves around building relationships with key customers and developing long-term plans for success. Below, we have highlighted just some of the reasons why a medical account manager job might be perfect for you.

You can connect with major pharmaceutical and life sciences companies

If you are passionate about building solid connections with major companies, then account management in medical sales could be an ideal career choice for you.

Liaising with large companies on a regular basis is the cornerstone of the account management role and your communication skills will be key to securing positive relationships with major clients. You will be responsible for creating plans tailored to the major client accounts within the industry and improving client retention rates.

You’ll also take into consideration the long-term goals of an entire portfolio of products offered by a company, not just a single product, like in the case of medical sales representatives. The bigger the company, the bigger the project, so if you’re ambitious with an eye on large-scale strategies, then account management could be the place to take your medical sales career.

You have the opportunity to take part in the development of the healthcare environment

The work of an account manager is key to the sustainability and development of the healthcare environment. With the total healthcare market forecasted to hit over $2.6 trillion by 2025, there will undoubtedly be scope for accomplished account managers to leave their mark on the industry.

Key account management is a long-term strategy that can deliver significant value over time. Your work could have the potential to make partnerships between medical sales companies and their customers more productive and have a huge impact on the healthcare industry as a whole.

To produce the best results, organisations use key account managers to help succeed in generating more revenue from their major client accounts. Skilled account managers could make all the difference within the industry by helping to regain lost revenues due to COVID-19 and managing the evolution of a rapidly developing industry.

Your work can reduce the cost of care for patients

Ensuring that your company is conducting business in the most cost-efficient way will be an imperative aspect of your role. An abundance of commercial shrewdness is essential for an account manager, and this extends beyond simply selling the product. You will look at the broader strategy of the health industry and your company’s market and understand how to balance business decisions with costs.

Maximising investment is a vital goal, and the business acumen of an adept manager can save companies large sums of money in the long-term. This, in turn, leaves room for medical businesses to reduce their prices in certain areas of the industry, including patient care. Your work can directly result in reducing the treatment fees for patients and gives you the opportunity to leave a lasting impact on the healthcare environment.

Start a medical sales career with IQVIA

At IQVIA, our aim is to enhance the healthcare environment by helping the best candidates build rewarding careers. In any of our roles, you will have the opportunity to play a crucial part in helping our clients drive healthcare forward and ultimately improve outcomes for patients.

If a medical sales job is right for you, we’ll give you everything you need to find your perfect role. Browse our latest key account manager jobs and help us on our mission to improve patients’ lives and develop the healthcare industry.