Skip to main content
SEARCH

How the pandemic made an impact on the medical communications sector

When reporting on the impact of the pandemic on the wider healthcare industry, one medical professional - Dr Bhatt - claimed, “COVID-19 could actually be a force for an unintended but potentially beneficial medical revolution”.

The medical communications (MedComms) sector has experienced a revolution of its own in what has been a pivotal moment in history. Being a part of the Medical Affairs group, MedComms teams have continued to work at the cutting edge of the pharmaceutical industry. Often likened to the marketing team, MedComms professionals have remained a vital link within the healthcare industry, informing other professionals about the latest developments and acting as the bridge between pharmaceutical companies and patients. Here are three ways the pandemic has not only impacted medical communications sector, but changed it for good.

A shift to digital communications

61% of physicians believe that in-person meetings are on the decline due to the pandemic. As restrictions ease, there remains a consensus that the reliance on digital communication will continue. Many see it as an opportunity to accelerate digital capabilities and welcome the trend of medical communications being more digitally-led.

All healthcare professionals are in agreement that there’s never been a better time to embrace technology. For the medical affairs workforce, this will see a greater focus put on digital skills and data literacy – one of the top skills you need to be a successful medical writer. However, this comes with the forewarning that digital transformation must not come at the expense of creativity.

A greater focus on authenticity

One of the top trends to watch out for in MedComms is the healthcare-consumerism link. Patients are now expecting as much from healthcare companies as they do other businesses and, in turn, the healthcare industry is reminded that patients are in fact consumers. A recent survey found that 86% of consumers rank authenticity as an important factor when it comes to choosing which brands they’ll support.

While authenticity was important pre-Covid, the pandemic has launched a renewed understanding that messaging at all levels of a business must be authentic and transparent. People are looking for meaningful ways to connect with brands, so MedComms teams need to think about how they can support pharmaceutical companies throughout the product lifecycle. Whether it’s assisting with the strategic communication planning or the development of interactive media, MedComms teams have the opportunity to bring organisations and patients closer than ever.

Collaboration remains key

Collaboration has always been essential within medical and patient communications teams, but recent years have seen a more gradual shift towards cross-functional working and the breaking down of departmental silos within the pharmaceutical industry. In 2020, the healthcare industry saw collaboration like never before when Pharma giants joined forces in the fight against the pandemic. Powerhouses who were once seen as competitors become collaborators in the quest to develop a coronavirus vaccination in record-breaking time.

This culture has fostered within the smaller teams, like MedComms. By putting physical barriers between MedComms teams, the pandemic has created a heightened need for the messaging to reflect a unified landscape. While expertise and knowledge will always remain one of the top things you need to get ahead in medical communications, the 2020s has kickstarted a new era of collaboration. The clinical trial coordination and expedited regulatory pathways witnessed in the height of Covid-19 will serve as a reminder of what can be achieved when teams work together.

Advance your medical communications career with IQVIA

At IQVIA, our Medical and Patient Communications team have the opportunity to develop and contribute to a range of offerings, including medical affairs, market access, promotional activities, and patient support and adherence programs. If you have proven experience communicating with healthcare stakeholders, you could be the perfect candidate for a Medical Communications job at IQVIA.

Covid-19 has ushered a revolution, in the way we work and live. We are looking for agile professionals who can help us push the boundaries of human science and data. Browse our Medical and Patient Communications jobs and join a global organisation who are committed to changing lives.

List #1

IQVIA Related insights

tablet PC and medical equipments, medical technology concept
How to turn a medical science liaison job into a career

Teaser

Medical Affairs & Services

Content Type

Article

Published

04/07/2024

Summary

Becoming a Medical Science Liaison is a popular career choice for many Doctoral-level candidates seeking a meaningful role within the pharmaceutical industry where they can communicate scientifically

Teaser

We look at the possible medical science liaison career paths that could be available to you.

Read more
Tracey Smith

by

Tracey Smith

Tracey Smith

by

Tracey Smith

A person in a medical jacket holding a box of pills typing on a laptop
Clinical Pharmacist Interview Tips: Securing Your Next Opportunity

Teaser

Patient Centric Services (PCS)

Content Type

Article

Published

04/07/2024

Summary

The clinical pharmacy industry is booming. Since the pandemic, the general public has become more aware of how pharmacists play a vital role in healthcare. Naturally, the market for these roles is al

Teaser

IQVIA has compiled some top Clinical Pharmacist Interview Tips.

Read more
Ruth Lynn

by

Ruth Lynn

Ruth Lynn

by

Ruth Lynn

Amir, clinical pharmacist at IQVIA
Clinical Pharmacist duties - a day in the life

Teaser

Patient Centric Services (PCS)

Content Type

Article

Published

01/07/2024

Summary

If you’ve been doing your research into your next clinical pharmacy-based career, you might find yourself thinking “What are the daily activities of a Clinical Pharmacist?”.  To answer that question

Teaser

We caught up with Amir Khosravi-Nik, Senior Clinical Pharmacist at IQVIA.

Read more
Catherine Scott

by

Catherine Scott

Catherine Scott

by

Catherine Scott

Kareem, clinical pharmacist at IQVIA interface
IQVIA Interface - Kareem’s Clinical Pharmacist career story

Teaser

Clinical Operations

Content Type

Article

Published

28/06/2024

Summary

Kareem Mohamed joined IQVIA Interface in 2023 as a Clinical Pharmacist after having previously worked as a Primary Care Network (PCN) Pharmacist.  Our Clinical Pharmacists play a huge part in any h

Teaser

Kareem Mohamed joined IQVIA Interface in 2023 as a Clinical Pharmacist.

Read more
Ruth Lynn

by

Ruth Lynn

Ruth Lynn

by

Ruth Lynn

hands holding a red heart against a blue backdrop
5 ways you can celebrate World Well-being Week this year

Teaser

General

Content Type

Article

Published

29/05/2024

Summary

World Well-being Week 2024 is just around the corner. As an organisation with a passion for building a healthier world, our mission is not just confined to healthcare and medical sales, it also exten

Teaser

World Well-being Week 2024 is near, here are 5 ways you can celebrate.

Read more
Ruth Lynn

by

Ruth Lynn

Ruth Lynn

by

Ruth Lynn

Tips on how to keep your work life and home life separate

Teaser

General

Content Type

Article

Published

30/04/2024

Summary

Whether you work remotely, with a hybrid model, or are a careerist who can’t help but mentally take your work home with you when you leave the office, it’s undeniable that the lines between work and

Teaser

Explore learnable skills, tricks, and techniques that can empower you in your lifestyle

Read more
man in white lab coat holding glasses and talking to a man and woman
Why should you work in medical sales?

Teaser

Medical Sales & Services

Content Type

Article

Published

19/03/2024

Summary

Are you wondering if medical sales is a good career? All over the world, the medical and pharmaceutical sectors are booming, and nowhere more so than in the UK. With a thriving ecosystem of research

Teaser

All over the world, the medical and pharmaceutical sectors are booming, and nowhere more so than in the UK.

Read more
Two women on an interview
Navigating Career Growth and Flexibility at IQVIA: a Q&A with Lucy

Teaser

General

Content Type

Article

Published

05/02/2024

Summary

Lucy Manning sits in our clinical trials team, but that’s not where her career started at IQVIA. It all began at the back end of 2022 when Lucy took on a fixed-term contract as a Project Support Coo

Teaser

Lucy took on a fixed-term contract as a Project Support Coordinator. . But that did not signal the end of her time working with us.

Read more
doctor and medical sales representative shake hands
The Ultimate A-Z of Becoming a Medical Sales Rep

Teaser

Sales

Content Type

Article

Published

02/02/2024

Summary

Does the idea of being a medical sales rep excite you? This crucial position lets you make connections with companies and practitioners in the medical field. It’s also a growing and dynamic industry.

Teaser

This crucial position lets you make connections with companies and practitioners in the medical field.

Read more
female phlebotomist taking a blood sample from a male
How to become a phlebotomist

Teaser

Patient Centric Services (PCS)

Content Type

Article

Published

04/01/2024

Summary

Are you ready to step into a career that's both rewarding and accessible? Becoming a phlebotomist could be your ticket into the thriving world of healthcare. It's not just about drawing blood; it's ab

Teaser

Ready to discover how you could take the leap into this exciting field?

Read more
Young sad female nurse, doctor, carer looking through window, wearing face mask gazing at sun
Marissa's inspiring journey as a nurse advisor at IQVIA

Teaser

Medical

Content Type

Article

Published

20/11/2023

Summary

In the tapestry of healthcare, where expertise meets innovation, individuals like Marissa, a Senior Nurse Advisor at IQVIA, play a pivotal role.  Marissa has not only learned from challenges but has e

Teaser

If you consider the path of a Nurse Advisor, Marissa's story is a testament to the opportunities and fulfilment that await at IQVIA.

Read more
Human resources officer (headhunter, personnel) looking for a key account manager.
How the best key account managers stand out from the rest

Teaser

Sales

Content Type

Article

Published

13/11/2023

Summary

A guide to excelling in Key Account Manager jobs in healthcare In the dynamic landscape of the healthcare industry, the role of a Key Account Manager (KAM) is pivotal. Experienced account managers con

Teaser

Read on to explore the essential aspects of excelling as a Key Account Manager.

Read more